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Diageo PLC
By admin | November 30, 2008
In the market of wine, spirits and beer the name Diageo PLC stands tall. When the company was created thru the merger of two companies, a giant in the wine and spirit industry was born. The year 1997 saw the start of the operation of Diageo PLC with the joining of forced of the Guinness PLC and the Grand Metropolitan PLC. What made the merger click and what made the new company stand out in the market was the fact that the product line-up of the two companies matches and complements each other. Diageo’s market isn’t just wines, spirits and beer. Early on the company was also a player in the food business since the company owned Burger King and Pillsbury. But in 1992 the company decided to unload the food company and it also sold Pillsbury to General Mills.
The company carries a number of spirits, wines and beers and these products carry many brands as well. For beers, the company has the Guinness beer. Vodka is never complete without Smirnoff, which is a product of the company. The company also distributes Jose Cuervo tequila, but this isn’t owned by the company. The company is a leading name in the market and a global name at that. For a person who wants to be involved in stock investing and may want to focus on beverages, then Diageo PLC is it. Investing on the company is worth it and it can be done by using tried and tested stock trading software or the use of the stock market software. Software like this is a perfect help for someone who’s a newbie in stock investing and a help for someone who wants a new finance guide.
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